Heather Williams Commitment to Making her Clients Property Search Hassle Free is Total with the Help of IDX


EUGENE, OR – May 4, 2010 – (RealEstateRama) — IDX, Inc. has the pleasure of welcoming Heather Williams with Roost Realty in Portland, Oregon, to the rapidly expanding network of real estate agents and brokers using their primary application, the highly customizable IDX Broker software. With the addition and integration of this custom IDX solution, Williams will be able to display Regional Multiple Listing Service (RMLS) data, directly onto her own personal website, providing potential home buyers with immediate and direct access to the most up-to-date listing information on the market, and all from the convenience of one specific website. Home seekers will be able to browse a plethora of listings, in an easy-to-navigate and user-friendly format, creating the most hassle-free and effortless real estate search on the web. This greatly simplifies Williams’ job, allotting her more time to spend personalizing the online property search process for each individual consumer.

The Internet Data Exchange (IDX) process is a thorough and, on Williams’ end, a simple one. IDX Broker extracts raw data from the RMLS, and then formats and transfers the information to indistinguishably match Williams’ already existing page preferences and specifications. This unique process will make it much more simplistic and efficient for home seekers wishing to perform their real estate search on the web. They can utilize a basic, advanced, map, address or listing ID search, to help them execute their online real estate search in a quick, easy and organized fashion. Prospective buyers also have the option to save their specified search criteria, and can sign-up to receive automatic email updates, the second a property matching their specifications becomes available on the RMLS.

Williams has access to her website visitors information and saved search preferences through an administrative login page, enabling her to get to know the ins and outs of what her clients are looking for in their new property, and therefore provide each of them with a much more personalized online real estate search experience. It is here that she not only has the capabilities to alter and change how her website is designed and formatted, what criteria is shown, how many listings are available, and what additional options will be displayed for home seekers to utilize, but she also can create dynamic title tags and custom XML codes, increasing her listings visibility, along with their chances of syndication with popular real estate search engines, such as: RSS Feed, Real Estate for Sale Network, Google Base and Zillow, to name a few.

About Heather Williams
Residing in Portland, Oregon, Heather Williams is a successful realtor and a key member of the Roost Realty team. She prides herself on being an honest, hardworking and reliable real estate professional, in a competitive and constantly changing field, and will do whatever it takes to ensure that her clients find the home of their dreams.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.


Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 350 individual Multiple Listings Services (MLS).  IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker).  In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker Wordpress Plugin) as well as a dedicated mobile application available for the iPhone (myAgent IDX). 


PO Box 71866
Eugene, OR 97401

Toll Free: (800) 421-9668
Phone: (541) 343-3912
Fax: (541) 343-3915

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