Medford Center Unveils $12M Plan to Add Restaurants, Wine Bars, Breweries and Experiential Retail in Rogue Valley, Oregon Tourism Hub
LOS ANGELES, CA – (RealEstateRama) — LBG Real Estate Companies, LLC (“LBG”), a Southern California-based investor in retail real estate, announced that plans have been finalized for the redevelopment of Medford Center, a 420,000-square-foot regional entertainment and lifestyle shopping center in Medford, Oregon, which serves Medford, Grants Pass and Ashland area residents as well as the Rogue Valley’s 3.2 million annual visitors. LBG plans to invest over $12 million to create more than 30,000 square feet of experiential retail and restaurant space for a variety of culinary offerings including brewery and wine-based concepts, complemented by the highly successful Cinemark Tinseltown Theater and other retailers in the already 90% occupied Medford Center.
The southern Oregon economy is in full swing as the region continues to benefit from the surging local economy and net migration to the southern Oregon area. Wine Enthusiast magazine rated the area as one of the top ten Best Wine Travel Destinations in 2016.
According to David Goldman, Managing Partner of LBG Real Estate Companies, who oversees the leasing of the center, “While other larger markets in Oregon such as Portland, Bend and Eugene boast multiple well-known larger breweries and/or brew pubs, southern Oregon in general, and Medford in particular, appear to be dramatically underserved,” said Goldman. “LBG is excited about potentially partnering with an established brewery to open a flagship facility as a cornerstone of this iconic redevelopment.”
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